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Redken Shades EQ Equalizing Conditioning Color Gloss  - 09V - Platinum Ice
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Redken Shades EQ Equalizing Conditioning Color Gloss - 09V - Platinum Ice 

item# : 16025-09v-platinum-ice

$11.99

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Color : 09V - Platinum Ice
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  • Color : 09V - Platinum Ice
  • Color : 01B - Onyx
  • Color : 03A - Terra Cotta
  • Color : 03G - Cinnamon
  • Color : 03Nb - Mocha Java
  • Color : 03N - Espresso
  • Color : 03Rb - Mahogany
  • Color : 03R - Roxy Red
  • Color : 03Rv - Merlot
  • Color : 03V - Orchid
  • Color : 04Nb - Maple
  • Color : 04Wg - Sun Tea
  • Color : 05CB - Brownstone
  • Color : 05C - Chili
  • Color : 05G - Caramel
  • Color : 05N - Walnut
  • Color : 05Rv - Sangria
  • Color : 06Aa - Bonfire
  • Color : 06CB - Amber Glaze
  • Color : 06GB - Toffee
  • Color : 06Gn - Moss
  • Color : 06GG Midas Touch
  • Color : 06G - St Tropez
  • Color : 06Nb - Brandy
  • Color : 06N - Moroccan Sand
  • Color : 06Rb - Cherry Cola
  • Color : 06R - Rocket Fire
  • Color : 06T - Iron
  • Color : 06Wg - Mango
  • Color : 07CB - Spicestone
  • Color : 07C - Curry
  • Color : 07GB - Butterscotch
  • Color : 07G - Saffron
  • Color : 07MV - Birch
  • Color : 07Nb - Chestnut
  • Color : 07V - Crush Amethyst
  • Color : 08CG - Golden Topaz
  • Color : 08GI - ST. Barths
  • Color : 08C - Cayenne
  • Color : 08Gn - Ivy
  • Color : 08MV - Cedar
  • Color : 08N - Mojave
  • Color : 08V - Iridescent Quartz
  • Color : 08Wg - Golden Apricot
  • Color : 09Aa - Papaya
  • Color : 09B - Sterling
  • Color : 09GB - Butter Cream
  • Color : 09G - Vanilla Creme
  • Color : 09Nb - Irish Creme
  • Color : 09N - Cafe Au Lait
  • Color : 09Rb - Blush
  • Color : 09T - Chrome
  • Color : Orange Kicker
  • Color : Red Kicker
  • Color : Violet Kicker
  • Color : Yellow Kicker
  • Color : 05V Grape Sorbet
  • Color : 06 CG - Sandstone
  • Color : 06GI - Tenerife
  • Color : 08GG - Gold Dip
  • Color : 03B - Graphite
  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 09V - Platinum Ice

    Color : 09V - Platinum Ice / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 01B - Onyx

    Color : 01B - Onyx / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 03A - Terra Cotta

    Color : 03A - Terra Cotta / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 03G - Cinnamon

    Color : 03G - Cinnamon / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 03Nb - Mocha Java

    Color : 03Nb - Mocha Java / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 03N - Espresso

    Color : 03N - Espresso / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 03Rb - Mahogany

    Color : 03Rb - Mahogany / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 03R - Roxy Red

    Color : 03R - Roxy Red / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 03Rv - Merlot

    Color : 03Rv - Merlot / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 03V - Orchid

    Color : 03V - Orchid / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 04Nb - Maple

    Color : 04Nb - Maple / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 04Wg - Sun Tea

    Color : 04Wg - Sun Tea / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 05CB - Brownstone

    Color : 05CB - Brownstone / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 05C - Chili

    Color : 05C - Chili / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 05G - Caramel

    Color : 05G - Caramel / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 05N - Walnut

    Color : 05N - Walnut / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 05Rv - Sangria

    Color : 05Rv - Sangria / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 06Aa - Bonfire

    Color : 06Aa - Bonfire / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 06CB - Amber Glaze

    Color : 06CB - Amber Glaze / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 06GB - Toffee

    Color : 06GB - Toffee / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 06Gn - Moss

    Color : 06Gn - Moss / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 06GG Midas Touch

    Color : 06GG Midas Touch / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 06G - St Tropez

    Color : 06G - St Tropez / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 06Nb - Brandy

    Color : 06Nb - Brandy / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 06N - Moroccan Sand

    Color : 06N - Moroccan Sand / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 06Rb - Cherry Cola

    Color : 06Rb - Cherry Cola / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 06R - Rocket Fire

    Color : 06R - Rocket Fire / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 06T - Iron

    Color : 06T - Iron / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 06Wg - Mango

    Color : 06Wg - Mango / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 07CB - Spicestone

    Color : 07CB - Spicestone / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 07C - Curry

    Color : 07C - Curry / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 07GB - Butterscotch

    Color : 07GB - Butterscotch / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 07G - Saffron

    Color : 07G - Saffron / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 07MV - Birch

    Color : 07MV - Birch / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 07Nb - Chestnut

    Color : 07Nb - Chestnut / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss - 07V - Crush Amethyst

    Color : 07V - Crush Amethyst / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss - 08CG - Golden Topaz

    Color : 08CG - Golden Topaz / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss - 08GI - ST. Barths

    Color : 08GI - ST. Barths / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 08C - Cayenne

    Color : 08C - Cayenne / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 08Gn - Ivy

    Color : 08Gn - Ivy / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 08MV - Cedar

    Color : 08MV - Cedar / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 08N - Mojave

    Color : 08N - Mojave / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 08V - Iridescent Quartz

    Color : 08V - Iridescent Quartz / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 08Wg - Golden Apricot

    Color : 08Wg - Golden Apricot / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 09Aa - Papaya

    Color : 09Aa - Papaya / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 09B - Sterling

    Color : 09B - Sterling / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 09GB - Butter Cream

    Color : 09GB - Butter Cream / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 09G - Vanilla Creme

    Color : 09G - Vanilla Creme / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 09Nb - Irish Creme

    Color : 09Nb - Irish Creme / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 09N - Cafe Au Lait

    Color : 09N - Cafe Au Lait / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 09Rb - Blush

    Color : 09Rb - Blush / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 09T - Chrome

    Color : 09T - Chrome / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - Orange Kicker

    Color : Orange Kicker / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - Red Kicker

    Color : Red Kicker / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - Violet Kicker

    Color : Violet Kicker / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - Yellow Kicker

    Color : Yellow Kicker / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 05V Grape Sorbet

    Color : 05V Grape Sorbet / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 06 CG - Sandstone

    Color : 06 CG - Sandstone / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 06GI - Tenerife

    Color : 06GI - Tenerife / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss -

    Color : 08GG - Gold Dip / $11.99

  • Redken Shades EQ Equalizing Conditioning Color Gloss  - 03B - Graphite

    Color : 03B - Graphite / $11.99

Color : 09V - Platinum Ice
Redken Shades EQ Demi-Permanent Equalizing Haircolor Conditioning Gloss is the #1, long-lasting, no-lift, non-ammonia, demi-permanent haircolor in America. It is an easy to use system that delivers beautiful color with unsurpassed condition and shine. Shades EQ can be used in many ways including to enhance, change or increase the color intensity of natural haircolor.

Directions for Shades EQ Color Gloss:
SHADES EQ Color Gloss is mixed in a 1:1 ratio of Shades EQ Color Gloss to Processing Solution. Always mix in equal parts and use immediately. Standard timing is 20 minutes at room temperature. For more vibrant results, process 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes.

To purchase the Redken Shades EQ Processing Solution, please click on this link.

"05V Grape Sorbet" has been discontinued


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Redken Shades EQ Equalizing Conditioning Color Gloss - 09V - Platinum Ice
4.5 Stars based on 153 Review(s)
Great for hightlights on dark brown hair
August 27, 2015
Pull dark hair through a cap. Bleach lightly. Just 5 to 7 min for dark brown or black hair. Rinse out bleach but keep the cap in place. Apply the 7g as directed. It brightens and accents your look.
Pros:
Leaves hair shiney
Cons:
Wish it lasted a bit longer

Sandra
Lehigh Acres, FLORIDA
4.5 Stars
I would recommend this item to a friend.


High pigment yellow!
August 27, 2015
If you are looking for YELLOW AND NOT GOLD, THIS IS IT! . Gold is made up of yellow and orange. I was looking for a straight yellow to brighten my medium/ (level 5) olive skin.. You can use this with 10 toner and you don't have to mix any other color. I did mix with 7G but found I liked it better without the 7G. 7G has the gold tone.
Pros:
Shiney.
Cons:
Doens't last too long. Can be a plus if you like to change colors!

Sandra
Lehigh Acres, FLORIDA
4.5 Stars
I would recommend this item to a friend.


Great color
August 17, 2015
I mix this with 4nb and 5n to cover my gray roots. Works perfect for a pretty dark brown color. Provides great gray coverage.

Maria
Olympia, WA
4.5 Stars
I would recommend this item to a friend.


Great neutral brown
August 17, 2015
I mix this with 4nb and 6nb to cover my gray roots. Works perfect for a pretty brown color.

Maria
Olympia, WA
4.5 Stars
I would recommend this item to a friend.


Great brown color
August 17, 2015
I mix this with 5n and 6nb to cover my gray roots. Works perfect for a pretty dark brown color.

Maria
Olympia, WA
4.5 Stars
I would recommend this item to a friend.


Work, smell good and leave hair feeling good.
July 31, 2015
I have just started using this line, but I love it. seriously-I will be hard press to change it up...between this and the cream all my hair coloring needs are met....

carissa
Las cruces, NM
4.5 Stars
I would recommend this item to a friend.


great color
July 26, 2015
This like other shades eq gloss was easy to use and the color always comes out true. My daughter's sometimes warmer level 6 tones to the cooler ashy 6 when we use this shade. A bonus is her hair is softer, shinier and all over healthier after using this demi perm color with the processing solution.

Christine
hudson, Massachusetts
4.5 Stars
I would recommend this item to a friend.


great
July 21, 2015
Redken shades eq I use as a toner after bleaching and my favorites are 9v and 9t. An easy to use product.

E
WI
4.5 Stars
I would recommend this item to a friend.


Like it so far!
July 14, 2015
I like that it was a nice gel formula and did not smell bad, it also did not make my sensitive scalp itch. I mixed this color with 06N - Moroccan Sand so the color would not come out too dark. It blended my 50% gray hairs well and it makes my hair shiny which I like. I will use this again but with a lighter color.
Pros:
blends grays no smell gentle hair shines

Marie
Florida
4.5 Stars
I would recommend this item to a friend.


Love It!
July 14, 2015
Tried this color out and I love the rich color.

Tammy
St. Charles, Illinois
4.5 Stars
I would recommend this item to a friend.


Love It!
July 14, 2015
Everyone always comments on how beautiful my hair color is.

Tammy
Chicago, illinois
4.5 Stars
I would recommend this item to a friend.


Excellent Product!
July 13, 2015
Add shine and help maintain the color longer!
Pros:
Easy to apply!
Cons:
None!

Sandra
Broken Arrow, OK
4.5 Stars
I would recommend this item to a friend.


Excellent Product!
July 13, 2015
Add shine and help maintain the color longer!
Pros:
Easy to apply!
Cons:
None!

Sandra
Broken Arrow, OK
4.5 Stars
I would recommend this item to a friend.


Yes & No
June 15, 2015
Shades are deceiving Carmel is Medium Brown with slight golden highlights. I think next time maybe I will use more developer and less color to try and get back to my lighter color gently.
Pros:
Easy to use, love the way my hair looks and feels after. Price is great.
Cons:
Shades are darker than they look on the color chart.

Cindy
Buellton, CA
4.5 Stars
I would recommend this item to a friend.


Love it!
June 13, 2015
I mix a little GB with the NB and it turned out great!

NB
Inland Empire
4.5 Stars


Love it!
June 13, 2015
This gloss is easy to work with and I loved the results!

NB
Inland Empire
4.5 Stars
I would recommend this item to a friend.


great color
May 26, 2015
I have used Redken shades EQ gloss for a while now and I mix colors for perfect results. This 6T is great for removing brassiness or unwanted warmth. I use only a small amount (1/4 or 1/8 parts) of it mixed with other colors.
Pros:
So easy to use. Great results all the time.

christine
boston
4.5 Stars
I would recommend this item to a friend.


Excellent For Toning Orange Tinged/Bleached Hair
April 22, 2015
This is a great cooling blue toner if your hair is too brassy after bleaching. Smells nice, gentle on hair and eliminated orange tones. Love it!
Pros:
Removed brassiness. Cancels out orange tones.
Cons:
Be careful not to leave it on too long. Your hair will be a silver blue. Easy fix for me. I washed my hair twice with a clarifying shampoo and now I am a beautiful ash blonde color...exactly what I wanted.

kristin
Sparks, NV
4.5 Stars
I would recommend this item to a friend.


Absolutely gorgeous shade!
April 1, 2015
This coppery bronze shade really adds some oomph to my mousy brunette strands. And all Redken Shades glosses leave my hair in better condition than before I colored it.

Christina
Hindman, KY
4.5 Stars


This is the best color!
March 19, 2015
The shade is beautiful. I always get asked what color I use. It's vibrant but very believable. A rich coppery shade.

Jana
Grapevine, TX
4.5 Stars
I would recommend this item to a friend.


Great color and zero damage!
March 6, 2015
I have been searching for a "silver" to give some pizazz to a couple of grey streaks in my hair and Shades EQ 9T Chrome is by far the best. I have also gone ahead and bought the Crystal Clear (next order) to lighten in up just a bit, yet I can honestly say that this color not only sparks the grey with silvery metallic lights, it leaves my hair in great condition with no dry ends. This is a demi color, so I'm anticipating refreshing every 4-6 weeks. I would definitely recommend to a friend.
Pros:
Easy to mix and apply. A reasonable processing time, which I hope to continue to learn more about as I experiment with heat during processing. The color can be mixed with other colors in the collection, so more opportunities to experiment.
Cons:
Can't think of any!

Amy Sletteland
Richmond, CA
4.5 Stars
I would recommend this item to a friend.


Best blonde toner!
February 20, 2015
This shade is my HG blonde toner for when I lighten my hair. It is a neutral shade, looks very natural and has terrific shine. I use it by itself in the fall and winter, and I use 2 parts of this to 1 part of the clear gloss in the spring and summer for a lighter shade. Love it!

Bonnie
Brooklyn, NY
4.5 Stars
I would recommend this item to a friend.


Awesome!!!
December 28, 2014
This is such a versatile product. The color intensity can be customized beautifully, intensity controlled by adding the crystal clear. My latest formula a beachy blonde over highlights with 9N + 9NB. Keep in mind if you don't formulate with clear it will be a deeper color. Hair feels thicker, super shiny and soft! I no longer go to the salon. Redken is the best! Thank you sleekhair!
Pros:
Integrity of the hair afterwards, soft, shiny, feels thicker.
Cons:
None.....Out of the Crystal Clear Gloss.....still waiting.

Nancy
PLANO, TX
4.5 Stars
I would recommend this item to a friend.


The most horrible thing I have ever come across!
December 18, 2014
To Whom It May Concern, I would like to start off by saying that about 4 weeks ago, I went to a salon and paid 170$ to get a gorgeous, red dye job. I loved it, but knew that red fades quickly, and so acknowledged that I would have to tone and shine and seal it between dyeing. About 2 weeks later, I touched it up for the first time, as I noticed some areas were fading. I had a professional use Redken to tone the red back in, and ended up with a horrible color that I could only describe as "shit brown". I was very upset, and after waiting a day I dyed it using a cheap hair dye from Sally's, which brought it back to my beautiful red. A week or so later, I decided to give Redken another chance, deciding that it must have been a poor choice of toner by the stylist, and that I perhaps had not asked for a bright enough red. I went to another place, and, with the help of another, well-respected, licensed stylist, got the reddist red Redken toners had. I followed the directions 100%, and once again ended up with SHIT BROWN HAIR! Did I also mention the horrible, chemical smell my hair has now from the supposed "toner", that I have never experienced with any other brand EVER?! Now I have to wait, wash and strip my hair, and apply the cheap dye again. In the meantime, I get to smell like chemicals all day and have a hair color that I hate. Redken "toner" not only failed to refresh and gloss my bright red, but went to far as to STRIP THE COLOR OUT COMPLETELY! What the fuck is that all about?! I would explain why this is absurd, but apparently no one at Redken has any inkling about how to deal with hair care products at all, and I feel that no one would understand me if I explained the hair-care process. If anyone DID understand, then we wouldn't be having this discussion, would we? This is the angriest I have ever been at a product, and am disgusted with the fact that you dare to advertise your reds line so fervently, considering the fact that you're basically selling packaged crap-in-a-bottle. This is, by far, the worst product I have ever had the misfortune of coming across, and I will devote my full energy at complaining on every review, every website, every blog, every youtube channel, and to every, single person I happen to come across. I am even going to upload my OWN youtube video with before and after pictures as PROOF that your shitty product is deceptive and defective! I have been unhappy with products before, but never have I been pushed to this limit. This product is disgusting, worthless, and most definitely not-as-advertised. If any more damage happens to my hair due to my having to re-dye it to fix this God-awful mistake, I will personally seek out a lawsuit against Redken. You are clearly marketing a bleacher and stripper as a "toner and depositor", which is ridiculous and an outright lie! At the very least, if this toner had not brightened my red, it should have darkened it if I had left it on too long, or done nothing if I had washed it out too soon. Under NO circumstances should my hair have been stripped of all color all together, lightened and made to smell like a chemical spill at a nuclear plant! Once again, this is a horrible product that is good for nothing but stripping paint off of walls! I am determined to spread the word about this, so no one else has to go through this anger and frustration like I did. I take very good care of my hair and resent the fact that I have to put it through so much torture to undo the mistake that a "professional" brand did to it! Absolutely ridiculous! I could use paint thinner and not have as horrible results as I did with your product! Shame on you for pretending to know what you're doing! Wishing your company nothing but failure from here on out, Deanna p.s. I tried to send an email through your website, but conveniently had an "error" when I filed it under a complaint. Must be nice to be able to ignore complaints and pretend you don't suck!
Pros:
NOTHING!
Cons:
EVERYTHING!

Deanna Shelby
Orland Park, IL
4.5 Stars


Redkens the best
November 14, 2014
I use this kicker for pink streaks in my hair, when I use the Macadamia Nut 10W Color Gel. I love it.

Dana
Clearwater, FL.
4.5 Stars
I would recommend this item to a friend.




By Bonnie from Oakbank mb on January 11, 2013
I would like a silver color not platinum.
What do I use




Redken Shades EQ Equalizing Conditioning Color Gloss - 09V - Platinum Ice