Joico Re:Nu Age Defy - Re:nual Serum 

Joico Re:Nu Age Defy - Re:nual Serum is the first-of-its kind innovative formula that actually reverses the graying process, the number one sign of aging hair. This renewal serum, formulated by Shiseido, inhibits the development of new grays as it creates an optimal environment for the growth of healthier, shinier, more youthful hair.

The result of 10 years of the most advanced hair care research and development, this revolutionary scalp treatment formulated by Shiseido Laboratories slows the graying process to keep gray hair at bay and maintain hair's youthful color and texture.

With initial use of Re:nual Serum, you can expect stronger, healthier-feeling hair in two-to-six weeks and fewer new gray hairs in two-to-four months. An actual reduction in gray hair and a gradual restoration of natural hair color can occur after six months.

Over a 5-month period, Re:nual Serum users noticed 50% less NEW gray hair than non-users. With continued use, this exclusive formula is scientifically proven to: slow down the graying process, restore hair's soft, silky, manageable texture, and create the optimal environment to grow healthy, lustrous, radiantly youthful hair.

Dr. Kishimoto, Lead Researcher at Shiseido Hair Research Laboratory states:
"Re:nual Serum represents the very best of the Shiseido Hair Research Laboratory, and we are proud to partner with Joico to bring this major advancement in hair care technology to the professional hair care market for the first time."

WHEN AND WHY DOES HAIR GRAY? :
While hair can begin graying as early as our mid-20s, it primarily occurs in our 40s and 50s. Over time, pigment-producing cell (melanocytes) become less active during the hair growth phase and evenually move out of the hair follicle, the growth area where pigmentation occurs. Without functional melanocytes in the hair follicle, new hair growth lacks pigment, resulting in non-pigmentated or "gray" hair.

HOW DOES RE:NUAL SERUM WORK? :
Re:nual Serum nourishes the scalp environment, enhancing natural melanin production and sternghtening hair follicles for the optimal growth of healthy, pigmented hair, with scientifically-proven Japanese ingredients:

Panax Ginseng Extract: Activates cells in the hair follicle to promote healthy development of hair, improving elasticity and strength.

Zanthoxylum Fruit Extract (Japanese Sansho Pepper): Activates pigment-producing melanocytes and promotes their migration back into the follicle to reduce growth of new gray hair.

Hops Extract: Increases the number of melanocytes in the hair follicle.

If you're not yet graying: Using Re:nual Serum is a great preventative measure to prolong the natural pigment and youthful radiance of your hair.

Method of Use: Use two times daily, morning and evening. If applying after showering or shampooing hair, make sure hair and scalp are dry before use.

Step 1: Part hair, apply Re:nual Serum directly onto scalp one drop at a time, distributing the product throughout the scalp.

Step 2: Once product has been applied, gently massage in with fingertips.
Re:nual Serum is a leave-in treatment. Do not wash or wet hair immediately after application.
For Optimal Results: Pay close attention to the hairline and parting where gray hair is most visible.