Joico Color Endure Violet Shampoo for toning blonde or gray hair - 33.8 oz / liter

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Joico Color Endure Violet Shampoo for toning blonde or gray hair  - 33.8 oz / liter
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Joico Color Endure Violet Shampoo for toning blonde or gray hair - 33.8 oz / liter 

item# : 3556-33-8-oz-liter

$27.19

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Size : 33.8 oz / liter
  • Size : 33.8 oz / liter
  • Size : 10.1 oz
  • Size : 16.9 oz
Joico Color Endure Violet Shampoo for toning blonde or gray hair  - 33.8 oz / liter

Size : 33.8 oz / liter / $27.19

Joico Color Endure Violet Shampoo for toning blonde or gray hair  - 10.1 oz

Size : 10.1 oz / $12.79

Joico Color Endure Violet Shampoo for toning blonde or gray hair - 16.9 oz.

Size : 16.9 oz / $19.99

Size : 33.8 oz / liter

What it is:
Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

What it does:
Neutralizes unwanted yellow or brassy tones with a high level of violet dye.

What else you need to know:
This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.


Water/Aqua/EAU, Sodium Laureth Sulfate, Cocoamide MEA, Cocamidopropyl, Betaine, Ammonium Laureth Sulfate, Glycol Stearate, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Camellia Sinensis Leaf Extract, Polyamide-2, Amodimethicone, Glycerine, PEG-7 Glyceryl, Cocoate, Tocopheryl Acetate, Guar Hydroxypropltrimonium Chloride, Laureth-8, Butylene Sodium Chloride, Laureth-9, Buytlene Glycol, C11-15, Pareth-7, Trideceth-12, Citric Acid. Sodium Chloride, Disodium EDTA, DMOM Hydrantoin, Methylchloroisothiazolinone, Methylyisothiazolinone, Amyl Cinnamal, Butylphenyl, Methylpropional, Limone, Linalool, Fragrance/Parfum EXT. Violet 2 (Cl 60730), Red 33 (Cl 17200).
Apply to wet hair and lather. Leave in for 3-5 minutes. Rinse. Follow with a Color Endure Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo

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By Sasha from TX on April 24, 2013
Can this shampoo be used on natural blonde hair not just colored hair?
By Jennifer from Allston, MA on April 25, 2013

Answer:
As I don't have natural blonde hair, I'm not entirely sure. But I can guess and say that since its virgin hair, which I'm assuming you mean by "natural" it wouldn't pick up as much of the violet. So for natural hair, its going to make any "yellow" less yellow and make it look more ash blonde. So whether you can or can not use it is not the question, its whether it will be as effective on natural hair. I can tell you what it does for my hair though. My hair is white and it turns my hair a bit violet after using. I don't use it every shampoo- just about once a week. It masks any brassy tones in my hair to make it seem more ash blonde. Hope that helps.




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Joico Color Endure Violet Shampoo for toning blonde or gray hair - 33.8 oz / liter