Joico Color Endure Violet Shampoo for toning blonde or gray hair - 33.8 oz / liter

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Joico Color Endure Violet Shampoo for toning blonde or gray hair  - 33.8 oz / liter
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Joico Color Endure Violet Shampoo for toning blonde or gray hair - 33.8 oz / liter 

item# : 3556-33-8-oz-liter

$27.19

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Size : 33.8 oz / liter
  • Size : 33.8 oz / liter
  • Size : 10.1 oz
  • Size : 16.9 oz
Joico Color Endure Violet Shampoo for toning blonde or gray hair  - 33.8 oz / liter

Size : 33.8 oz / liter / $27.19

Joico Color Endure Violet Shampoo for toning blonde or gray hair  - 10.1 oz

Size : 10.1 oz / $12.79

Joico Color Endure Violet Shampoo for toning blonde or gray hair - 16.9 oz.

Size : 16.9 oz / $19.99

Size : 33.8 oz / liter

What it is:
Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

What it does:
Neutralizes unwanted yellow or brassy tones with a high level of violet dye.

What else you need to know:
This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.


Water/Aqua/EAU, Sodium Laureth Sulfate, Cocoamide MEA, Cocamidopropyl, Betaine, Ammonium Laureth Sulfate, Glycol Stearate, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Camellia Sinensis Leaf Extract, Polyamide-2, Amodimethicone, Glycerine, PEG-7 Glyceryl, Cocoate, Tocopheryl Acetate, Guar Hydroxypropltrimonium Chloride, Laureth-8, Butylene Sodium Chloride, Laureth-9, Buytlene Glycol, C11-15, Pareth-7, Trideceth-12, Citric Acid. Sodium Chloride, Disodium EDTA, DMOM Hydrantoin, Methylchloroisothiazolinone, Methylyisothiazolinone, Amyl Cinnamal, Butylphenyl, Methylpropional, Limone, Linalool, Fragrance/Parfum EXT. Violet 2 (Cl 60730), Red 33 (Cl 17200).
Apply to wet hair and lather. Leave in for 3-5 minutes. Rinse. Follow with a Color Endure Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo

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Joico Color Endure Violet Shampoo for toning blonde or gray hair - 33.8 oz / liter
4.5 Stars based on 13 Review(s)
brass fighter
April 15, 2014
I love this shampoo for my blonde hair. Personally I think it is one of the stronger if not the strongest purple shampoo out there. Since its primary purpose for me is toning, I shampoo my hair with another shampoo then put this in and leave it in as long as I can. It is sulfate free and I have seen people say it doesn't cleanse well and iould say this is somewhat true but it is very moisturizing .my hair always feels soft when I rinse it out which is not something I take for granted with sulfate free shampoos. Go for it and try my method if it is too moisturizing.
Pros:
Strong bluish purple Sulfate free
Cons:
Not the best cleanser

Alisha
Oshkosh, WI
4.5 Stars
I would recommend this item to a friend.


Definitely Tones
February 20, 2014
This shampoo is great with toning. The only reason that i didn't give it 5 stars is because it doesn't leave hair feeling very soft.

Crystal
CA
4.5 Stars


GOOD STUFF
December 2, 2013
This is definitely some of the better toning shampoo I've used. It doesn't dry your hair out like most. The reason why I didn't give it the full 5 stars is because it''s a purple shampoo that doesn't have blue (ash, silver) tones it in. It is strictly purple so it takes a full week of washes or so to do the job. If you're looking for something to tone in one wash from what I've experienced that won't happen. I think of it more as an every wash purple(violet) shampoo (or until its become desired color, then every other wash).
Pros:
Doesn't dry out!

Lisa
Unionville, CT
4.5 Stars
I would recommend this item to a friend.


no more brass
April 14, 2013
I had very brassy hair after bleaching twice. I left this shampoo on for 10 minutes, it took my brassy hair, to a nice cool ash blonde. way less drying than shimmer lights shampoo. I use it once a week, to maintain the color.
Pros:
does not dry my hair like other toning shampoos have done. tones brassy hair, to a nice cool blonde.
Cons:
none

RITA ANNE
Arnaudville, LA
4.5 Stars
I would recommend this item to a friend.


Works as intended
May 2, 2012
I bought this toning shampoo to tone my recently platinum blonde bleached hair. After four months & two hair appointments later, when my hairdresser finally took a professional toner to my hair at the salon, she could not believe how incredible of a job this shampoo did to ward off the brassy tones. Good product. I would highly recommend.
Pros:
Extremely effective Does what it claims it will do

Soraya
Philadelphia, PA
4.5 Stars
I would recommend this item to a friend.


Great product...
March 11, 2012
Really takes the yellow out..

Tao
Nj
4.5 Stars
I would recommend this item to a friend.


fab
February 21, 2012
best shampoo for grey I have found yet

trish
Oregon
4.5 Stars
I would recommend this item to a friend.


excellent shampoo and toner !
December 23, 2011
love the smell and toner effects. for us light- silver fans, this is the best
Pros:
great texture, best cleaner and toner on the market
Cons:
none

ed
douglasville, Georgia
4.5 Stars
I would recommend this item to a friend.


Good for blonde hair!!!!
February 26, 2011
I have tried other shampoos for blonde hair but this is one of my favorites. It has conditioners in ti so it isn't so drying to my hair!!I will buy again!!
Pros:
It takes out the yellow that my hair gets because I have well water.
Cons:
Nothing

Angela
United States
4.5 Stars
I would recommend this item to a friend.


Best Shampoo for Blondes!
December 12, 2010
I have used this product a few times. It makes my blond hair brighter, stops fading and from turning brassy. Also keeps my bleached and straightened hair healthy and shiny.
Pros:
keeps hair-colored hair bright & healthy! great price

Rachel
Boston
4.5 Stars
I would recommend this item to a friend.


Great product
December 7, 2010
Product works well. Nothing about it stands out above other "purple" shampoos, but it does work, and one bottle lasts a long time.

Holly
AR
4.5 Stars


I definately recomend it to all the blondes :))
October 4, 2009
i have just dyed my hair blonde...ash blonde and after i have washed my hair i used this shampoo and my hair is soo shiny and has a very nice ash blonde.i am thrilled that i bought this shampoo.i definately recomend it to all the blondes :))

Andreea
Gteborg, Angered
4.5 Stars


Review for Joico Color Endure Violet Shampoo for toning blonde or gray hair
May 29, 2009
I LOVE this! Ever since I started using it a few times a week, my hair continues to look like I just got it colored. I have NONE of the brassiness I'm used to. It's shiny and beautifully blonde! A great tip is to dampen your hair a bit before showering, lather it in and wait at least 5 minutes before getting in the shower. It gives it time to really soak it - your hair can only absorb so much, so don't soak your hair, just dampen.

Kelly
4.5 Stars




By Sasha from TX on April 24, 2013
Can this shampoo be used on natural blonde hair not just colored hair?
By Jennifer from Allston, MA on April 25, 2013

Answer:
As I don't have natural blonde hair, I'm not entirely sure. But I can guess and say that since its virgin hair, which I'm assuming you mean by "natural" it wouldn't pick up as much of the violet. So for natural hair, its going to make any "yellow" less yellow and make it look more ash blonde. So whether you can or can not use it is not the question, its whether it will be as effective on natural hair. I can tell you what it does for my hair though. My hair is white and it turns my hair a bit violet after using. I don't use it every shampoo- just about once a week. It masks any brassy tones in my hair to make it seem more ash blonde. Hope that helps.




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Joico Color Endure Violet Shampoo for toning blonde or gray hair - 33.8 oz / liter