Ceramic is a chemically crystallized, inorganic, non-metallic substance that has been baked in high heat and pressure to create a bio-ceramic substance. Initially developed to withstand the extreme temperatures experienced during space travel, the remarkable thermal distribution qualities of ceramic materials have been researched and utilized for years. the application of this bio-ceramic substance to their range of thermal rounds helps to ensure even heat distribution, eliminating hot and cold spots on the brush surface during blow drying and gives professional styling results every time.

Crystal Ion technology use Tourmaline, a semi precious crystal that is piezoelectric*. This means that when it is heated or compressed a different electrical charge will form (an electrical potential) on the crystal. The pins and bristles of VIA brushes are made with this semi precious mineral and when brushed over hair, negative ions are released to protect and restore hair and scalp - minimizing split ends, adding volume and reducing brittleness.

Combined Benefits of Ion + Ceramic: Natural oils and moisture are sealed in, faster hair drying, brittleness is reduced, minimizes split ends, anti-static properties control flyaway hair, removes environmental particles and odors.

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