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Ceramic is a chemically crystallized, inorganic, non-metallic substance that has been baked in high heat and pressure to create a bio-ceramic substance. Initially developed to withstand the extreme temperatures experienced during space travel, the remarkable thermal distribution qualities of ceramic materials have been researched and utilized for years. the application of this bio-ceramic substance to their range of thermal rounds helps to ensure even heat distribution, eliminating hot and cold spots on the brush surface during blow drying and gives professional styling results every time.
Crystal Ion technology use Tourmaline, a semi precious crystal that is piezoelectric*. This means that when it is heated or compressed a different electrical charge will form (an electrical potential) on the crystal. The pins and bristles of VIA brushes are made with this semi precious mineral and when brushed over hair, negative ions are released to protect and restore hair and scalp - minimizing split ends, adding volume and reducing brittleness.
Combined Benefits of Ion + Ceramic: Natural oils and moisture are sealed in, faster hair drying, brittleness is reduced, minimizes split ends, anti-static properties control flyaway hair, removes environmental particles and odors.
AVAILABLE IN 2 SIZES
Overall Rating
Quality Brush

By Cari from Mount Vernon, Wa on January 19, 2012
My original Via Tourmaline Ceramic brush, #105 is what I would consider medium. The new medium brush is large, so I had to return it.Pros:
Well-madeCons:
Sizing is off.I would recommend this item to a friend.
Sizes?

By Chocotaco from Woodbridge VA on July 26, 2011
How many inches is the XL? I would recommend this item to a friend.
Largest Brush Is Too Small

By Susan from Whitehouse Station, NJ on July 22, 2011
I bought the largest brush thinking it would be huge but it is no bigger than one I bought in the drug store for much less. I thought about returning it but with the restock fee and shipping it wouldn't be worth it. I think the advertising should be done to resize the brushes. The largest is really just a medium size.Cons:
Too smallDoesn't Damage Hair

By terry from NY on April 14, 2011
Very good for thin hair because it doesn't pull and hair dries faster.I would recommend this item to a friend.
Great for my hair

By Niomi from Atlanta on January 30, 2010
My hair is very curly and a little frizzy but this brush helped me blow dry it perfectly and fast, it also let me do the big curl look which i also like.MUST HAVE

By Beth from Brooklyn, NY on January 30, 2010
This works like a charm. I have hair down to the middle of my back and this brush helped dry my hair without tangles and faster than with any other brush or without a brush. I am so glad I found this brush. I will not be without this brush. Thanks










