VIEW ALL PRODUCTS BY L'Oreal Professionnel Paris
L'oreal Colorist Collection - White Violet Shampoo
item# : 7980
Natural botanicals, apricot kernel oil, fruit extract, and keratin bondings dyes provide conditioning, shine, and lasting color preservation. Keratin bonding dyes attract to hair fibers and wrap securely around the hair cuticle. Apricot Kernel Oil and Fruit Extract help seal color in and provide conditioning. Natural Botanicals clarify and accentuate natural radiance.
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Overall Rating
GREAT PRODUCT....Read the Directions Carefully
December 16, 2012

This Product is used AFTER your regular shampoo....If you use it alone, it will not clean your hair. If you use it
properly, it will give a beautiful bright blond to your hair and tone down any brassy color.
Pros:
Great result.Cons:
Directions on using your Shampoo FIRST should be clearer. My hairdresser had to tell me this.Barbara
New York City
4.5 Stars
I would recommend this item to a friend.
I would recommend this item to a friend.
I love this Shampoo.
October 31, 2012

I love this Shampoo. This product keeps it smooth and soft to the touch. Nice fresh smell. Quick conditioning and hair is soft and feels stronger with every use. Great price!
Olga
Hamina, Finland
4.5 Stars
I would recommend this item to a friend.
I would recommend this item to a friend.
Great shampoo for highlights
October 2, 2012

I love this shampoo. My hairdresser got me started on it to keep my highlights light and to last longer
Pros:
EverythingCons:
ExpensiveBrenda
Houston, Tx
4.5 Stars
I would recommend this item to a friend.
I would recommend this item to a friend.
Great for Highlights
April 30, 2012

When my stylist first suggested this shampoo I thought she was crazy. Then I tried it and it kept my hair from turning brassy and boosted the white blond I pay to have put in every six weeks. Well worth the price. Heck, I'd pay three times as much to ensure my highlights don't turn a yucky color. Only one caution -- make sure to rinse it completely. I've gotten purple on my towels more than once from being in a hurry.
Pros:
Scent Prevents brassiness AffordableJennie
Tullahoma, TN
4.5 Stars
I would recommend this item to a friend.
I would recommend this item to a friend.
inability to read instructions
February 24, 2012

I am unable to read the directions or instructions that are on the bottle. I would like to have a separate sheet for the instructions. Thanks
Pros:
I don't knowCons:
i can't read the instructions on the bottler. I need a separate sheet of instructions.von
washington
4.5 Stars
!!!!AMAZING!!!!! The Best Ever For Blonde Lose that Brassiness!!!!!
February 12, 2012

I have used this product forever.
When I started, you could only find it in upscale hotel salons.
I'm in Las Vegas where the sun kills your lovely bleached locks and (Those salons are gone now).
I've never used a toner just this shampoo with the AMAZING Matching Conditioner .
I've been unable to locate it anywhere until today!
I've tried Pantene, Silver Lights etc....
None are as high quality as this shampoo.
They dry your hair out and leave it brittle.
Us foil loving gals know it! I've been a model for the likes of Paul Mitchell and a cosmetotolgist too.
The packaging threw me but its quality and you need only a small quantity!
You'll save your hair and your money if you use this shampoo!
Pros:
Quality vs Quantity! A little will last you so in the long run its very inexpensive to use. The most AMAZING product for foiled/bleached blondes. Easy to use I mix it with regular shampoo. Cares for your hair when in extreme heat. Excellent and I'm so delighted I found it again!Cons:
The only warning is this. Be careful and don't use it w/o mixing a small amount with the Kiwi shamoo. Otherwise if your hair is porous it will grab the violet base. A Little is enough you can always repeat! The only other thing is watch your eyes,towels etc! This shampoo will stain but is that not why we're here?Spoiled*Material*Girlz*Blingz
Las Vegas, Nevada
4.5 Stars
I would recommend this item to a friend.
I would recommend this item to a friend.
L'oreal Colorist collection
November 10, 2011

I bought this product for my mom who leaves in Mediterranean region of Turkey. She has beautiful long gray hair. Since she started using this product, her hair more beautiful than ever. People on the street are stopping and asking her about her color. She is very happy and flattered about it.
Beedish
Toledo, OH
4.5 Stars
I would recommend this item to a friend.
I would recommend this item to a friend.
Outstanding service
July 9, 2011

This is the 3rd time I have placed an order with this company....each time, the service has been prompt.
Pros:
This color-depositing shampoo also protects the hair from the sun...color lasts from shampoo to shampoo.Cons:
Nothing disliked.Patricia Dietze
Merritt Island, FL
4.5 Stars
I would recommend this item to a friend.
I would recommend this item to a friend.
Awesomeness
April 19, 2011

I love the White Violet. I'm a dark blonde and I was using the Ginger Root for a long time to maintain my color. It was nice, it gave a rich, warmth to color but it didn't stop the brassiness that came out toward the end of my colors life, especially a problem in the summer. I spoke with my colorist and she recommended I try the White Violet. She said first try half Ginger Root and Half White Violet. That's been OK. I've since moved on to only using the White Violet and I'm happy. Use it every other day. Mix a little bit of your usual shampoo into the purple shampoo so you get a wash. Do the same with the conditioner, mix a little bit of your usual conditioner with the purple conditioner. This routine keeps my hair shiny, not brassy and soft. I'm soooo happy! :-)
Pros:
It keeps my hair color looking great!Cons:
Nothing, a little more time consuming since I mix in my shampoo and conditioner but we're talking 30 seconds. Not a big deal.Kim
Colorado Springs
4.5 Stars
I would recommend this item to a friend.
I would recommend this item to a friend.
l'oreal white violet shampoo
September 1, 2010

Love, Love, Love this product. I highlight my hair which is brown with blonde highlights. My hair tends to turn brassy inbetween coloring. This shampoo works great. The very first time you shampoo you"ll notice a difference. I would recommend this product to anyone who has the same problem with hair turning brassy or yellow. Good by Brassy... Hello beautiful blonde highlights!!!
pamela archer
virginia beach, va
4.5 Stars
I would recommend this item to a friend.
I would recommend this item to a friend.
Love it!
April 28, 2010

I was told to use it every other time I wash my hair. I love this product!! It makes it look like I just highlighted my hair... EVERYDAY! It's a good thing she warned me about the color of the product... I feel like I'm putting purple slime in my hair!
Jaimee
Baltimore, MD
4.5 Stars
I would recommend this item to a friend.
I would recommend this item to a friend.
It's the best!
April 19, 2010

My hair is white! My daughter-in-law recommended this product to me...she is a platinum blonde. All the problems with yellowing have disappeared. I use it everyday on my short hair...I receive many compliments on the color of my hair... and I don't look like a blue-head.
Michele Roberts
Media, Pa.
4.5 Stars
I would recommend this item to a friend.
I would recommend this item to a friend.
Great Stuff
April 4, 2010

The shampoo and conditioner keep the sunny blonds - BLOOND!! This is a great product! Beats using koolaid!! Takes the RED out
Pros:
Use only once a week - the most twiceCons:
You HAVE to use your regular shampoo BEOFRE you use the "purple" shampooMarilyn
NJ
4.5 Stars
I would recommend this item to a friend.
I would recommend this item to a friend.
L'oreal Colorist Collection - White Violet Shampoo









