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L'oreal Colorist Collection - White Violet Shampoo
L'Oreal Professionnel Paris

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L'oreal Colorist Collection - White Violet Shampoo - 8 oz - White Violet 

item# : 7980-8-oz-white-violet


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Size : 8 oz - White Violet
  • Size : 8 oz - White Violet
  • Size : 16 oz - White Violet
  • L'oreal Colorist Collection - White Violet Shampoo - 8 oz - White Violet

    Size : 8 oz - White Violet / $20.99

  • L'oreal Colorist Collection - White Violet Shampoo - 16 oz - White Violet

    Size : 16 oz - White Violet / $38.99

  • White Violet: Violet color base prevents yellow and maintains brightness of gray, white, and pale blonde.
  • Lemon Flower: Pale Beige/Yellow color base maintains brightness of pale blonde and pale highlights hair.
  • Sunflower: Beige/Yellow color base maintains brightness of light blonde to dark blonde and highlighted hair.
  • Ginger Root: Deep Beige/Yellow color base maintains richness of medium blonde, dark blonde, and light brown hair.
  • Vanilla Bean: Neutral Blonde color base maintains neutral medium to dark blonde hair.

    The L'Oreal Professionnel Colorist Collection is a 8 time winner (2001-2008) of The Stylist Choice Award in the "Color Enhancing Category. 12 gorgeous color depositing shampoo and conditioners is the largest prescribed color home maintenance system. These color depositing shampoos and conditioners are pH balanced and are color coded for easy clarification. Contains Semi-permanent haircolor pigments and reflective mica for high shine. Does not contain peroxide or ammonia.

    Natural botanicals, apricot kernel oil, fruit extract, and keratin bondings dyes provide conditioning, shine, and lasting color preservation. Keratin bonding dyes attract to hair fibers and wrap securely around the hair cuticle. Apricot Kernel Oil and Fruit Extract help seal color in and provide conditioning. Natural Botanicals clarify and accentuate natural radiance.

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    Sleek TV
    Beauty Blog
    L'oreal Colorist Collection - White Violet Shampoo
    4.5 Stars based on 14 Review(s)
    the best of them all
    December 16, 2015
    I have used this product for 15 years + when it was Artec and then L'Oreal and now hard to find. Matrix, Schwartzkov, Clairol and all the others don't measure up nor give the beautiful silver color. Bring it back L'Oreal.

    Playa del Rey
    4.5 Stars
    I would recommend this item to a friend.

    GREAT PRODUCT....Read the Directions Carefully
    December 16, 2012
    This Product is used AFTER your regular shampoo....If you use it alone, it will not clean your hair. If you use it properly, it will give a beautiful bright blond to your hair and tone down any brassy color.
    Great result.
    Directions on using your Shampoo FIRST should be clearer. My hairdresser had to tell me this.

    New York City
    4.5 Stars
    I would recommend this item to a friend.

    I love this Shampoo.
    October 31, 2012
    I love this Shampoo. This product keeps it smooth and soft to the touch. Nice fresh smell. Quick conditioning and hair is soft and feels stronger with every use. Great price!

    Hamina, Finland
    4.5 Stars
    I would recommend this item to a friend.

    Great shampoo for highlights
    October 2, 2012
    I love this shampoo. My hairdresser got me started on it to keep my highlights light and to last longer

    Houston, Tx
    4.5 Stars
    I would recommend this item to a friend.

    Great for Highlights
    April 30, 2012
    When my stylist first suggested this shampoo I thought she was crazy. Then I tried it and it kept my hair from turning brassy and boosted the white blond I pay to have put in every six weeks. Well worth the price. Heck, I'd pay three times as much to ensure my highlights don't turn a yucky color. Only one caution -- make sure to rinse it completely. I've gotten purple on my towels more than once from being in a hurry.
    Scent Prevents brassiness Affordable

    Tullahoma, TN
    4.5 Stars
    I would recommend this item to a friend.

    inability to read instructions
    February 24, 2012
    I am unable to read the directions or instructions that are on the bottle. I would like to have a separate sheet for the instructions. Thanks
    I don't know
    i can't read the instructions on the bottler. I need a separate sheet of instructions.

    4.5 Stars

    !!!!AMAZING!!!!! The Best Ever For Blonde Lose that Brassiness!!!!!
    February 12, 2012
    I have used this product forever. When I started, you could only find it in upscale hotel salons. I'm in Las Vegas where the sun kills your lovely bleached locks and (Those salons are gone now). I've never used a toner just this shampoo with the AMAZING Matching Conditioner . I've been unable to locate it anywhere until today! I've tried Pantene, Silver Lights etc.... None are as high quality as this shampoo. They dry your hair out and leave it brittle. Us foil loving gals know it! I've been a model for the likes of Paul Mitchell and a cosmetotolgist too. The packaging threw me but its quality and you need only a small quantity! You'll save your hair and your money if you use this shampoo!
    Quality vs Quantity! A little will last you so in the long run its very inexpensive to use. The most AMAZING product for foiled/bleached blondes. Easy to use I mix it with regular shampoo. Cares for your hair when in extreme heat. Excellent and I'm so delighted I found it again!
    The only warning is this. Be careful and don't use it w/o mixing a small amount with the Kiwi shamoo. Otherwise if your hair is porous it will grab the violet base. A Little is enough you can always repeat! The only other thing is watch your eyes,towels etc! This shampoo will stain but is that not why we're here?

    Las Vegas, Nevada
    4.5 Stars
    I would recommend this item to a friend.

    L'oreal Colorist collection
    November 10, 2011
    I bought this product for my mom who leaves in Mediterranean region of Turkey. She has beautiful long gray hair. Since she started using this product, her hair more beautiful than ever. People on the street are stopping and asking her about her color. She is very happy and flattered about it.

    Toledo, OH
    4.5 Stars
    I would recommend this item to a friend.

    Outstanding service
    July 9, 2011
    This is the 3rd time I have placed an order with this company....each time, the service has been prompt.
    This color-depositing shampoo also protects the hair from the sun...color lasts from shampoo to shampoo.
    Nothing disliked.

    Patricia Dietze
    Merritt Island, FL
    4.5 Stars
    I would recommend this item to a friend.

    April 19, 2011
    I love the White Violet. I'm a dark blonde and I was using the Ginger Root for a long time to maintain my color. It was nice, it gave a rich, warmth to color but it didn't stop the brassiness that came out toward the end of my colors life, especially a problem in the summer. I spoke with my colorist and she recommended I try the White Violet. She said first try half Ginger Root and Half White Violet. That's been OK. I've since moved on to only using the White Violet and I'm happy. Use it every other day. Mix a little bit of your usual shampoo into the purple shampoo so you get a wash. Do the same with the conditioner, mix a little bit of your usual conditioner with the purple conditioner. This routine keeps my hair shiny, not brassy and soft. I'm soooo happy! :-)
    It keeps my hair color looking great!
    Nothing, a little more time consuming since I mix in my shampoo and conditioner but we're talking 30 seconds. Not a big deal.

    Colorado Springs
    4.5 Stars
    I would recommend this item to a friend.

    l'oreal white violet shampoo
    September 1, 2010
    Love, Love, Love this product. I highlight my hair which is brown with blonde highlights. My hair tends to turn brassy inbetween coloring. This shampoo works great. The very first time you shampoo you"ll notice a difference. I would recommend this product to anyone who has the same problem with hair turning brassy or yellow. Good by Brassy... Hello beautiful blonde highlights!!!

    pamela archer
    virginia beach, va
    4.5 Stars
    I would recommend this item to a friend.

    Love it!
    April 28, 2010
    I was told to use it every other time I wash my hair. I love this product!! It makes it look like I just highlighted my hair... EVERYDAY! It's a good thing she warned me about the color of the product... I feel like I'm putting purple slime in my hair!

    Baltimore, MD
    4.5 Stars
    I would recommend this item to a friend.

    It's the best!
    April 19, 2010
    My hair is white! My daughter-in-law recommended this product to me...she is a platinum blonde. All the problems with yellowing have disappeared. I use it everyday on my short hair...I receive many compliments on the color of my hair... and I don't look like a blue-head.

    Michele Roberts
    Media, Pa.
    4.5 Stars
    I would recommend this item to a friend.

    Great Stuff
    April 4, 2010
    The shampoo and conditioner keep the sunny blonds - BLOOND!! This is a great product! Beats using koolaid!! Takes the RED out
    Use only once a week - the most twice
    You HAVE to use your regular shampoo BEOFRE you use the "purple" shampoo

    4.5 Stars
    I would recommend this item to a friend.

    By Gail from Pittsburgh, PA on April 8, 2014
    Has this White Violet Shampoo been discontinued? I read somewhere that it had.
    By Maiia from San Jose, CA on June 23, 2014

    Yes. You can try other brands

    By Jackie from virginia on October 7, 2012
    i have just a partial highlights and the rest is a dark browm. If i use this for my highlights will it change the color of my colored dark brown hair?
    By Maiia from San Jose, CA on June 23, 2014

    This is shampoo that refreshes blonde, highlighted, and silver hair and neutralizes yellow hues.
    It doesn't do anything with dark hair.

    L'oreal Colorist Collection - White Violet Shampoo