ARDELL has become the world's leading brand in faux eyelashes because it has stayed true to its mission in wanting to give women a way to have beautiful, unforgettable eyes. The dedication to this goal began in 1971 when Arnold Miller founded ARDELL along with his wife, Sydell Miller. The name ARDELL comes from combining their first names. With the introduction of ARDELL Duralashes, their first line of individual faux eyelashes, the Millers grew their business with great success. They put ARDELL strip lashes and individual lashes on the shelves of thousands of retail and professional stores and the brand never looked back.