Argan oil is produced from the kernels of argan tree fruit. These trees only grow in a few regions, like Morocco, so this oil is one of the rarest in the world due the small supply and the limited growing area. Argan Oil has the unique quality of instant absorption into hair. It restores shine and softness while strengthening brittle hair. Replenishes nourishment to dry, damaged, colored hair. Protects hair from styling heat and UV damage.