BLNDN SIMPLY COULDN'T FIND HAIR CARE THAT COULD HANDLE THE DAMAGE WE WERE SELF-INFLICTING WITH OUR CONSTANT LIGHTENING. SO BLNDN DECIDED TO CREATE IT.We could never escape the viscous cycle of damage from blonding. Our hair was constantly in a state of disrepair. A dull, damaged, brassy mess. The problem was - we were not going to stop lightening. Our products restore balance. They make it stronger, shinier, softer and brighter. So go out and do your thing, we've got you covered.