Circle of Friends was founded and nurtured by the world's great experts on children: moms. Since its inception, the mission of Circle of Friends was to create a professional hair, bath, and body line for children, while introducing them to a world of styles and cultures. Circle of Friends believes that children deserve products designed for their special hair and bath needs, as well as ones that challenge their active minds. To achieve this goal, each product is carefully crafted, using only the highest quality ingredients, such as exotic botanical extracts, natural elements, and enchanting fragrances, and bottle these magical formulas in a playful "kid friendly" package. And Circle of Friends products are always safe and gentle, packed full of vitamins and proteins, and are never tested on animals!