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Color WOW

Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda’s hair care company and visionary behind their ground-breaking formulas created to address problems specific to frizzy hair and blondes. Formulated by Dr. Joe Cincotta, PhD cosmetic chemist, Color Wow is a complete range of new technologies that resolve problems associated with color-treated hair….including dreaded roots… AND amp up the “wow factor!” everyday.

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California Proposition 65 WARNING: Some products on this website contains progesterone, cocamide DEA, and other chemicals known to the State of California to cause cancer. Consult with your physician before using these products.
Color WOW