Esuchen Dao of Hair Philosophies: The Dao of Hair represents the path to natural beauty. Nature is the essence of beauty. ELC Dao of Hair enhances the natural beauty in all of us. Everything we do is driven by a single goal - Help People Live Better. Established 2004. A Healing Treatment for scalp & hair brand created with Natural Organic Botanicals & Keratin Proteins to strengthen, restore, protect all hair types, prolongs hair color and hair's aging process. ELC products are fortified with Anti-Aging & Anti-Oxidant ingredient of Olive Oil & Green Tea in their Shampoos, Conditioners, Scalp & Hair treatments, Styling & Finishing products for every day use. A Healthy Scalp means Healthy Hair.