Giovanni was one of the first natural salon hair care brands and today is the #1 selling Natural Hair Care line in the United States Natural Products Industry. But before there was a brand there was a pioneer. Arthur Guidotti, had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. In the end, Giovanni came out on top: James had successfully infused chic into natural. Giovanni had gained a reputation as innovators within the industry, and consumers embraced the fact that “Beauty from the elements is chic on the street.” Giovanni was able to become to the natural industry what Sebastian was to the salon industry, and it would take over a decade for the industry to catch up. Giovanni is committed to creating only the highest performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.
California Proposition 65 WARNING: Some products on this website contains progesterone, cocamide DEA, and other chemicals known to the State of California to cause cancer. Consult with your physician before using these products.