Giuliano. Grey Free offers 100% gray coverage and can be used for re-growth, mustaches, beards, eyebrows, eyelashes, or lowlights. This truly innovative product was originally invented for actors and actresses for the “Big Screen” and was used by such famous make up artists as Ern Westmore. In the 1960’s the original touch-up was first brought to market targeting barber and beauty supplies. Grey Free was only available in brown, dark brown or black and was mostly geared towards men. Grey Free was also available as the first permanent powder hair color that was mixed with water and peroxide free. The old packaging was black and even had a pen clip on it. A brighter packaging was to follow in the late 70’s. Grey Free would eventually take a back seat to James Giuliano’s most innovative invention of UV GELS for fingernail enhancements.