the goal of d:fi was to encourage modification of one's look, one's attitude, one's environment. that seems to be the priority. at a time when fashion embraces teh broadest pallet of influences - getting it right can be the most difficult. the original objective of d:fi was to understand and interface with this community. the name d:fi was originally born out of the word modify. the conecpt was to create a simple line of products that allowed the broadest range of creative appliication.