Fresh Concepts

Michael O'Rourke's Fresh Concepts is a line of high-perormance hair products that are infused with essential vitamins and super-fresh antioxidants. Fresh Concepts haircare products are a blend of Vitamins A, E, and C, along with Grape Seed, Green Tea, and other extracts to create a power-packed Antioxidant combination. Michael O'Rourke's blend gives the hair maximum benefit and condition, while protecting it against color fading, premature aging and damage caused by free radical attack.

Fresh Concepts has a fun, bright packaging. Most of the products on Fresh Concepts have scratch & sniff labels that let you sample the fresh, fruit fragrances. Fresh Concepts hair products also have "Fresh Facts" as well as inspirational quotes to refresh your soul right on the bottle!