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All Pravana hair shampoos and conditioners are infused with the exclusive Naturceutical Complex. This unique complex is comprised of ingredients derived from the latest biochemistry technologies coupled with time-proven Meso-American natural botanicals known for their therapeutic and healing properties. All Pravana shampoos are also sulfrate-free, resulting in hair color that lasts longer without risk or irritation to the user. Furthermore, all Pravana hair products are free of other questionable, commonly used ingredients such as Cetrimonium Chloride, a known irritant, and MEA and DEA, both suspected carcinogens.