Pureology hair products have been featured and recommended by cosmetologists and magazines across the nation. Pureology hair products contain the special, patented ingredient, AntiFade Conplex, consisting of potent suncreens, antioxidants, plus other colr preserving UV protectants. These ingredients in Pureology hair products include melanin, Heliogenol, and vitamins E & C. Pureology hair care does not use harsh sulfates that strip color. These ingrediants by Pureology extend the life and vibrancy of hair color. Pureology contains signature blends of aromasensory essential oils, making this product 100 percent vegan.