In 2011, IMPERIAL BARBER PRODUCTS set out to evolve the craft of American menís grooming by bringing time-honored grooming traditions into the home via all-natural, utilitarian, premium products. Today, Imperial Barber Products has become an authority in masculine menís grooming. The team behind IMPERIAL BARBER PRODUCTS have spent a combined 26 years in the Los Angeles and New York City barber culture. During that time, they worked to perfect the craft of classic American menís styling. In all those years they never found a hair or grooming product that worked perfectly. Pomades, gels and waxes were too weak, too greasy and waxy, or too fragrant, while shaving products often fell victim to an onslaught of hype that never met expectations.