It Factor was founded when, Mark Stiller, former co-owner of Sexy Hair, was waiting (and waiting... and waiting!) for his wife to blow-dry her hair as they rushed to go out. He decided that there had to be a way to speed up the drying process. He initially looked into improving blow dryers' efficiency. However, despite research and experimentation, nothing produced a substantial difference. He decided to put his years of product development to work, teaming with R&D specialists at a top facility to see if they could create something truly special.