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Kracie

We believe that our corporate principles given below are the very foundation of our overall business; they determine our corporate ethos and give guiding principles to steadfastly lead our entire group on our intended path. Our corporate philosophy called 'Shirushi' was drawn up in January 2005 as our first guiding principle with the aim of further motivating our companies and our employees. 'Shirushi' has three components: the "Basic Philosophy"; the "Vision"; and the "Action Guidelines" to provoke all our corporate members to examine themselves and act with a strong will for change. Our "Corporate Mission" was newly adopted at the time of our corporate name change in July, 2007. It declares 'our promise to our customers' to fulfill through each of our products and services. And our "Corporate Slogan" was announced in October 2008 to shape our attitude in fulfilling the promise. All these important statements constitute our corporate principles.

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