A luxury men's grooming collection launch by L'Oreal Professionnel Homme Range is the result of comprehensive research into the professional men's grooming industry. L'Oreal has found that a new type of man is emerging. A man who is a confident and discerning individual who invests in premium brands to stand out from the crowd in a subtle, sophisticated way. In light of this, L'Oreal Professionnel Homme presents a new generation of styling and haircare that is designed specifically for men to create unique, tailored looks.
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