Our company started in 2008 under our parent company Market America, whose sales are nearly 1 billion dollars and 22 years old. Loren Ridinger, with a push from her husband JR Ridinger decided it was time to launch a cosmetics line that would be built on great products and unlimited dreams. Our key principles have been based on creativity, innovation and entrepreneurship.
Motives by Loren Ridinger, through revolutionary, cutting-edge technology, is a world leader in the customized cosmetics industry. Motives is worn by some of today's hottest celebrities and is a favorite of makeup artists, models and photographers. Motives by Loren Ridinger strives to empower people everywhere to look and feel beautiful inside and out, while providing thousands of Beauty Advisors worldwide with an opportunity to live the lifestyle they have always dreamed of. Motives has been featured in industry-leading publications, such as Us Weekly, Lucky, People, Vogue and Los Angeles Times.