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Everyday shampooing exposes hair to water damage that breaks down the natural hydrogen bonds in hair leaving it weaker. Repeated exposure to water also causes the cuticle layer to swell, lift away and create a rough surface making hair more susceptible to tangling and breakage. And when hairís protective cuticle is compromised, as it is when hair is frequently color treated, water easily enters the hair shaft and washes away color molecules. This color loss begins from your very first shampooing.

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