In 1975, Jeff Pink created a natural nail look to help screen actresses speed up the time between wardrobe changes. Simple, classic and feminine, this time-saving manicure accentuated the nails without ever upstaging the outfit. Stylists and starlets loved the new look that quickly spread through the fashion world. Once it hit the runways of Paris Jeff knew he had the perfect name… the French Manicure! Then came treatments, lacquers, more lacquers and the very first better-for-your-nails gel. And of course we have to mention all the color, shimmer, sparkle and shine. It all started with Jeff Pink almost 4o years ago and his unwavering commitment to the industry promises many colorful years ahead.