Developlus Satin Hair Color (Ultra Vivid Fashion Colors) is the only Aloe Vera based low ammonia cream haircolor available today. Its formulated with micro color molecules for super fade resistant colors. Its unique reconstructive base actually leaves hair looking healthier, shinier, and in better condition than before you started! Satin Fashion colors provide vivid, ultra smooth, ultra healthy hair every time. One color system for shine, condition and perfect gray coverage, with fashion reds and believable naturals that work as a permanent or a semi-permanent color.