T3 Hair Products by Orlando Pita uses cutting-edge innovation and technology that gives women salon-fabulous hair everyday. Whether reinventing the hair dryer, designing multi-tasking flatirons or creating heat-seeking styling products, T3's award-winning tools give you shiny, frizz-free, healthy-looking hair at home. T3's new 360 line yesterday lets you "wake up tomorrow, blast your hair with a hairdryer quickly, and it'll amazingly reactivate the bounce and shine." Why? The volumizing products, T3 360 Boost and 360 Plump are time-released, "heat-seeking" formulas, meaning heat from styling irons and hairdryers activates their shine-inducing protein ingredients.