What it is:
Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.
What it does:
Protects hair color vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red hair color between color services.
What else you need to know:
This exceptionally gentle daily shampoo will preserve over 86% of your hair color after 18 washes, while adding strength, manageability, softness and shine.