What it is:
NEW HiColor RED HiLights by L'Oreal Excellence is the first highlighting series formulated for dark hair. Rich, no-drip creme makes it easy for control of creative techniques . The first haircolor of its kind specifically developed to lift dark hair in one single step, without brassiness.
What it does:
Rich, smooth creme formula conditions and penetrates hair for more intense, long-lasting color.
What else you need to know:
Breakthrough technology lifts hair 3-4 levels, no pre-lightening required.