Paul Brown Hapuna - Hawaiian Keratin Straightening Treatment

Paul Brown Hapuna - Hawaiian Keratin Straightening Treatment
Add to Wishlist
Hair Care / Treatments & Masques / Keratin Treatments
Paul Brown Hapuna - Hawaiian Keratin Straightening Treatment contains a formaldehyde-free formula that is safe and non-toxic. This Keratin Straightening Treatment is formulated to straighten hair while also leaving it healthier, shinier, silkier, and more manageable. Restores damaged hair.

Paul Brown Hawaii’s Hapuna Hawaiian Keratin Straightening Treatment’s synergistic formulation is FORMALDEHYDE-FREE, contains no Thio, Sodium Hydroxide, or Aldehyde or other harsh chemicals. We have developed new technology that provides you with the best environmentally safe product for straight hair fashion with complete confidence and superior results.

Advanced polymer and copolymer technology, combined with a unique hydrolyzed keratin rich base delivers optimum results. The special formulation penetrates to the cortex of the hair shaft, gently correcting damaged areas, and restructuring the hair from the inside out. It will transform unruly, frizzy, or curly textures into ultimately manageable, easily stylable, silky smooth, glossy hair. Finally, gentle enough to be used over previously relaxed, color-treated, or highlighted hair, other keratin treatments, and the Japanese Straightening system.

Size: 33 ounce liter size can be used for 8 to 12 applications.

May be used after color services or over any previous chemical hair straightening system.

21 Reviews
43% (9)
0% (0)
5% (1)
5% (1)
48% (10)
29% Recommend this product (6 of 21 responses)
By Tina
August 25, 2015
Rude response to my call the product did not work.
Professional for 30 years. Successful with many straighteners and treatments. The PB Hapuna keratin treatment does not work. After the first shampoo hair returns back into its original condition. Understandably people are disappointed with results. I called the 1-800 Customer service. The owner of the TX. Paul Brown establishment called me back. When I explained the treatment did not work. He became very defensive and told me to "Put the boxing gloves down or did I want to fight about it! " Shocked by the way I was spoken to. I told him I want to be reimbursed the cost of these products. He told me off "Yeah call BLANK and tell him I said give you your $ back". I asked who is that and the phone? He said, "You should know, he's the owner of the beauty supply!"
ConsProduct is a waste of time, work and money for the stylist and the client.
By Alexa
September 23, 2012
This treatment is a rip off!!! Don't waste your money!!!
My hair looked so beautiful the first week I had this hair straightening treatment done . However, after the first wash my hair became frizzier and super brittle. I also experienced hair loss. It's been three weeks since my treatment and my hair has never looked this bad. I only use professional products so as you can see I take good care of my hair. This is the first and last time I will ever straighten my hair.
ConsIt causes hair damage.
By Zoe
Hoboken, NJ
September 20, 2012
So Far So Good.
This is my third week since I had the straightening treatment done and I have no complains thus far. After the application my hair was super smooth, manageable and shinny. More importantly, it stayed "Chinese" straight in 90 degree-humid weather. I do have kinky-frizzy, spiral, tight curls. I haven't seen any damage. The damage that I have is from previous use of tons of hair gel, mousse, heat, flat ironing, etc., etc. (my hair breaks whether it's curly or straight and I have tried numerous expensive professional hair products). I'm only skeptical about the "all natural ingredients" I read the bottle and the ingredients are not listed... This is fishy!
ProsInstant Results Silky, shinny hair Curls' texture more manageble Less blow drying time
ConsExpensive Time consuming process Ammonia/Peroxide Odor during application Had to Leave on for 3 days before washing
By Jamie Nicholson
Crystal River, Fl
March 22, 2012
21 years licensed Cosmetologist - Best on the Market
I have performed hundreds of Keratin services and used almost every professional line and nothing comes close to the results I have achieved with the Paul Brown Hapuna. I personally believe that most of these reviews are from employees of other companies practicing pathetic negative campaigns against their competition. The results are awesome, healthy, de-frizzed, conditioned and radiant. Unless someone used this completely incorrectly none of the horror stories here cold have happened. As a stylist I will never go back to formaldehyde producing poisonous products, for my sake and that of my clients. Jamie Nicholson - Artistic Director A'nue Salon Crystal River, Fl. (352) 563-2110
ConsFinding it for sale on the internet
By Katie
June 29, 2011
Not worth it for very curly hair
I had this done at my salon - the stylist did explain that this was not a "straightener", more like a relaxer - but I got very minimal results. I do have very curly frizzy hair, but I literally got maybe a 5% improvement in frizz and curl. I mean, I did get a LITTLE bit of results, but definitely NOT worth the $250 plus $50 tip plus $50 in Paul Brown shampoo/conditioners/spray I had to purchase as well. Just my opinion - maybe for people with less curly hair it would work better, but for me, definitely not.
By s del
February 2, 2011
OMG, its natural
If you do not do this right, and a lot of things need to be right, it will damage hair. So the people who did the treatment probably did not really know what they were doing.
Prosits natural
By Susan
Los Angeles
January 1, 2011
Did not work at all
This is my second time having my hair straightened with Keratin. The first time was with a different product and it worked perfectly. This second time, the stylist had switched the product to Paul Brown Hapuna Keratin Straightening Treatment. I am completely disappointed. $300 later, my hair looks frizzy and curly. This product is NOT effective. I am going to ask for a redo or a refund.
ConsProduct does not work
By Mary Daniel
Honolulu, Hawaii
December 28, 2010
Big disappointment
I had the treatment at the salon and paid $300 plus a $50 tip. The improvement was maybe 10% at most. I feel ripped off.
Consminimal improvement
By amy
Montclair, nj
October 26, 2010
You will be sorry
I'm a license hair stylist and I decided to use this on myself. The product took out about 5% of my frizz, which isn't worth it, and it also left breakage. In all the years I've done things to my hair this is the first product to break my hair off, and it was quite healthy to begin with.
Prosreduced my frizz by 5%
Conshair - BREAKAGE Dull still frizzy
August 24, 2010
Terrible-Not even worth 1 Star
I had this done last week in a very reputable salon. Prior to the treatment I had a lot of loose curls but it tended to get frizzy in the summer. Not only is my hair is frizzier that it was before, its very dry. Every day I find more split ends and more breakage. So now my hair looks horrible whether I wear it curly or straight. I'm going to have to cut it all off.
8 Questions & 0 Answers
Kimberly brown
from King of Prussia, pa asked:
December 30, 2012
Does this come in a smaller size?

from egypt asked:
October 1, 2012
How many dayes i shoud put it on my hare

from egypt asked:
September 29, 2012
How many dayes i shoud put it on my hare

from Batavia, IL asked:
July 27, 2012
How do you use this product?

from Westfield, NJ asked:
June 5, 2012
How long do you have to wait to wash your hair after this treatment?

from Egypt,alexandria asked:
March 5, 2012
What is the direction of use

from Alexandria, Egypt asked:
February 24, 2012
I bought hapuna. Straightening treatment Please send me the direction for use or send me vedio showing how can I use

from egypt asked:
January 7, 2012
I would like to know the technique for using such therapy as I have no facility of a salon and i need to apply it at home

Similar Products