What it is:
A collection of 10 shades of the most vibrant colors imaginable. Vivids can be combined with more conventional colors to provide an array of stunning color effects. Vivids are the longest-lasting colors of their type available anywhere!
What it does:
VIVIVDs is a semi-permanent hair color with ten vibrant shades that are positively vibrant: Silver, Yellow, Orange, Red, Pink, Magenta, Violet, Green , Blue and Wild Orchid. VIVIDs are applied to dry hair, off the scalp and WITHOUT MIXING WITH PEROXIDE.
What else you need to know:
VIVIVDs include a proprietary blend of keratin amino acids and pure silk amino acids that combine to provide long-lasting color and greater shine. The silk amino acids act as color carriers to help drive color deep into the hair while the keratin amino acids keep hair strong.